- Job Search Tip of the Week, by Brian Krueger, author of "College Grad Job Hunter," the #1 book for entry level job search:
"The Reframing Technique"
The right use of "control" in the interview is your ability to
control both the context and perspective of your answers. You can
do this effectively by utilizing the Reframing Technique. To do
this, you should always attempt to answer the questions as
straightforwardly as possible initially, but then reframe the
original question to illustrate an area of your background that can
further enhance your overall image. This requires a thorough
understanding of your strong points so you have a planned direction
and course. By properly using the Reframing Technique, you will
find yourself covering the same core topics (which reflect your
greatest strengths) in nearly every interview, regardless of the
questions used as the launching point.
For example, if you are asked who your favorite professor is, you
might give a short answer about a particular professor, then
reframe the question by telling why that professor is your favorite
and use it as a connection to your internship experience. "She has
the ability to tie in all of the classroom theory with practical
business applications; in fact, it was her inspiration that
encouraged me to participate in a two-week internship over winter
break, where I combined my classroom knowledge with practical
experience in the field of _____."
Reframing can take many forms, but at its best there is always a
solid connection between the original question and the reframed
emphasis. If the reformatting of the original question goes into a
totally unrelated topic area, it will be counted against you. The
key is to stay within the same general frame and use the question
as a launch pad in a new, yet related direction (the reframed
question). When done smoothly, the interviewer will not even be
aware of the slight shift in focus. And you will have the
opportunity to put forth your strongest points. Know your strong
points and all the bridges you can use to reach them so that you
can use reframing to your advantage in the interview.
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However, there is a very important point about these books they don't mention up front: they cost money.
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P.S. Yes, you can buy "College Grad Job Hunter" in hardcopy format as well at Amazon.com for $15 (actually, 30% off that price), but the online version is better. Why? Because the version at Amazon.com (the 2003 edition) is being continually updated at CollegeGrad.com. So the most current version of the book is actually the online, free version.