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The Direct Approach

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IN THIS ISSUE:

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Contents

- Job Search Tip of the Week, by Brian Krueger, author of "College Grad Job Hunter," the #1 book for entry level job search:

"The Direct Approach"

The direct approach is generally preferred when you are targeting specific companies and are not afraid to be direct in stating your goal of setting up an interview. It can be modified in "intensity" mainly by the use of alternate "action" statements. You can use either the trial close (you ask what their level of interest is) or the assumed close (you don't even ask for the interview, you just ask what day would be best). Following is a sample script:

  1. Introduction - "Hello, Mr./Ms. _____, my name is _____. I'm currently finishing up my final year at _____ and will be getting my _____ degree in _____ in May (or August or December or whenever)."

  2. Purpose - "The purpose of my call is to inquire about potential needs you may have within your department for _____."
    Note: this is an appropriate time to mention how you were put in touch with the person in the first place; if you were referred, say so.

  3. Summary - "My potential benefit to you as an employer is . . . "
    Note: state your top two or three potential benefits. These can include items from the Summary section of your resume and any personal attributes you feel would benefit the employer. If you have done your research properly, you should be able to customize your benefits specifically for your target company and target contact.

  4. Action - "I'm planning to be in your area the week of _____ and currently have Tuesday or Wednesday open on my calendar. I'd appreciate the opportunity to meet with you and further discuss how I might serve you and your company. Is either Tuesday or Wednesday open for you?"

If you want to provide an alternative choice as your close, your last statement would be:

"Which day would be better for you, Tuesday or Wednesday?"

Remember, the key statement is the action statement. This is where you lock down on setting up the interview. One recovery statement that can be used if you get a "not interested" reply is:

"Are you aware of anyone else either within your company or at other companies who might have a need for someone of my background and abilities?"

Yes, it is a pressure release, but it can also be a cop-out. See some of the other techniques in upcoming newsletters for converting a "No" into a "Yes."

Next newsletter: "The Indirect Approach"

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Contents

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Contents

Job Search Links:

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Contents

- Job Search Book Online

There are at least two other entry level Web sites that offer books on job searching, proclaming that they will tell you everything you need to know about entry level job search.

However, there is a very important point about these books they don't mention up front: they cost money.

At CollegeGrad.com, we give you two things they don't:

    1. The #1 entry level job search book ("College Grad Job Hunter").
    2. It's free.

It's that simple. So don't buy the hype. Read the real information you need for FREE:

Don't ever pay for books or reports or resources of lower quality when you can access the very best quality information for free.

P.S. Yes, you can buy "College Grad Job Hunter" in hardcopy format as well at Amazon.com for $15 (actually, 30% off that price), but the online version is better. Why? Because the version at Amazon.com (the 2003 edition) is being continually updated at CollegeGrad.com. So the most current version of the book is actually the online, free version.

Contents

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