Job Hunter Newsletter

The Search Engine Keyword Technique

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IN THIS ISSUE:

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Contents

- Job Search Tip of the Week, by Brian Krueger, author of "College Grad Job Hunter," the #1 book for entry level job search:

"The Search Engine Keyword Technique"

After you have completed your employer name searches for specific employers, return to Google and perform a keyword search, just as you would at any job posting site.

For example, if you are searching for accounting jobs in Los Angeles, do a search for "los angeles accounting OR accountant" from the search bar. For information technology doing Web Cold Fusion development in Chicago, do a search for "chicago web cold fusion" and for a teaching position in miami, search for "teacher miami" or simply use your personal search phrase combination.

Why? Because this search will tap into all of the employers that maintain pages containing those keywords. It could be product pages. It could be press releases. But most likely, it could be job postings on their Web site. And it could help you in locating employers you might not have otherwise found as one of your "name" employers.

The other interesting sideline is that you will likely also likely find personal resumes in your search. Don't be discouraged by the number of others out there or the depth of their experience. Use these resume pages to your advantage. Here's how:

1. Note the name of the employer (or employers) on the resumes you find. If they match your keyword criteria, you may have another match that you were not previously aware of. Do some further research via Yahoo, Google or Hoovers.com to track down your contacts. Or just look them up in the employer database at CollegeGrad.com.

2. Secondly, and this one is a little brassier (but not too much so), send an e-mail to the person who posted the resume. Explain that you are looking for a similar position (describe what you are looking for in detail, yet keeping it to 2-3 focused statements) and would appreciate any referrals they are able to provide. They may not respond, but then all you've lost in 2 minutes in sending out the e-mail. On the other hand, if they do respond, they may be able to steer you to potential new employer contacts. Again, expanding your network through the strength of weak ties.

You should use your "find" of resumes of others as your personal inspiration to develop your own HTML resume and get it posted. Because as you are doing your keyword search from your side of the desk, myself and other employers are doing the flip side of that keyword search, looking for resumes. Be there and be found.

Next newsletter: "The Correct Resume File Format"

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- Help Spread The Word!

Do you know of someone who can benefit from the information in this newsletter? Simply forward this e-mail to them and tell them to subscribe at http://www.CollegeGrad.com/newsletter. Thanks for spreading the good word!

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Job Search Links:

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- Job Search Book Online

There are at least two other entry level Web sites that offer books on job searching, proclaming that they will tell you everything you need to know about entry level job search.

However, there is a very important point about these books they don't mention up front: they cost money.

At CollegeGrad.com, we give you two things they don't:

    1. The #1 entry level job search book ("College Grad Job Hunter").
    2. It's free.

It's that simple. So don't buy the hype. Read the real information you need for FREE:

Don't ever pay for books or reports or resources of lower quality when you can access the very best quality information for free.

P.S. Yes, you can buy "College Grad Job Hunter" in hardcopy format as well at Amazon.com for $15 (actually, 30% off that price), but the online version is better. Why? Because the version at Amazon.com (the 2003 edition) is being continually updated at CollegeGrad.com. So the most current version of the book is actually the online, free version.

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