Preface

Introduction

Section 1 -- Preparing for Your Job Search

Chapter 1 -- Job Search Prep


Improving Your On- campus Interviewing Odds
Tapping into the Entire Job Market
The Reality of Successful Job Search
Customer-driven Marketing
Developing Your Marketing Strategy
Marketing You in the Employment Marketplace
What Do You Want to Be?
Develop a Personal Career Mission Statement
The Gap Analysis Technique
Prepare to Make an Investment
Modify Your Class Schedule to Your Advantage
The Best College Course for Job Search Prep
Job Search Timetable
The Scarlett O'hara Syndrome
Job Prep Proverbs

Chapter 2 -- Real World Experience


Internships
What They Never Tell You about Internships
The Volunteer Intern Technique
The Special Project Technique
The Trying on for Size Technique
The Shadowing Technique
Informational Interviewing
The Company Interviewing Technique
Using Computer Experience to Your Advantage
Help Wanted in Twelve Different Flavors

Chapter 3 -- Best College Resumes


A New Perspective on Resumes
The Very Best Way to Create Your Resume
Sample Resume
The Most Important Feature of Your Resume
The Second Most Important Feature of Your Resume
The Best Resume--the Buzzword Resume
Two Words to Never Use on a Resume
Listing Your GPA on Your Resume
Using a Resume Service
The Greatest Resume Mistake
How to Get Your Resume Noticed
The Verbal Proofing Technique
The Industry Proofing Technique
The Fifteen Second Proof Technique
Where to Deliver the First Copy of Your Finished Resume
Resumes Are Never Complete
Resumes Work Best Unfolded
How to Make Your Resume Irresistible
Resume Checklist

Chapter 4 -- Best College Cover Letters


The Reality of Cover Letters
The Best Use of a Cover Letter
Sample Cover Letter
The Postscript Technique
The Worst Use of the Cover Letter
The Testimonial Cover Letter Technique
The Reply Postcard Technique
Cover Letter Checklist

Chapter 5 -- Best College References


The Very Best Sources of Outstanding References
The Very Best Way to Present Your References
Sample Letter of Reference
How and When to Use Letters of Recommendation
The Talking Reference Technique
The Live Reference Technique
The Reference Referral Technique

Chapter 6 -- Job Search Central


Setting up Your Job Search Control Center
Telephone Etiquette
Proper Use of an Answering Machine
The Job Search Tracking System
Personal Information Managers
Your Job Search Toolkit
The Sales Manager Technique
Free Job Hunt Software
Free Quickstart Resume Software

Chapter 7 -- Your Career Placement Office


Placement Office Organization
Benefits of the Career Placement Office
Services of the Career Placement Office
Signing up
Maximizing Your Relationship

Chapter 8 -- Network Intelligence Gathering


The Law of 250
The Strength of Weak Ties
Whom to Contact in Networking
The Advice Request Technique
The Ten Second Sound Bite Technique
The Thirty Second Elevator Pitch Technique
How to Turn Contacts into Network Contacts
The Top Five Technique
Just Say the Magic Word
The One a Day Technique
The Law of Seven
The Law of Network Gravity
The Chaining Technique
The Bird Dog Technique
The Networking Business Card Technique
The Mini- resume Card Technique
Your Very Best Personal Contacts
Your Second Best Personal Contacts
The Apple on the Desk Technique
Your Very Best Professional Contacts
Professional Contacts in Your Own Backyard
The Networking by Association Technique
The Networker's Networking Technique
Tapping into the Political Network
Using Employment Agencies Successfully

Chapter 9 -- Employer Research Strategies


The Very Best Hard Copy Research Guides
The Very Best Electronic Research Guides
The World's Largest List of Potential Employers
The Very Best Source of Employer Information
The Second Best Source of Employer Information
The Third Best Source of Employer Information
Your Friendly Neighborhood Stockbroker
How to Use the News to Your Advantage
Responding to Classified Advertising
The Old Is New Technique
The Best Response to a Classified Ad
The next Best Response to a Classified Ad
Monday Is Magic
The Last Listed Technique
How to Turn Blind Box Ads into an Outstanding Contact

Chapter 10 -- Internet Job Search Strategies


Web Sites
Before You Send an E- mail
Internet Resumes
The Extreme Resume Drop Technique
The Search Engine Research Technique
The Search Engine Keyword Technique
Developing Your Personal shtml Resume
The shtml Resume Posting Technique
Usenet Newsgroups
Online Services
The SIG Posting Technique
The SIG E-mail Technique
The Resume Database Technique
Online Database Searching
Offline Database Searching

Chapter 11 -- Job Fair Success


Understanding the Different Types of Job Fairs
The People Behind the Tables
Your Job Fair Portfolio
The Major Job Fair Error Nearly Every College Student Makes
The Walkabout Technique
The Lineage Mileage Technique
The Three Types of Job Fair Interviews
The Key to the Treasure Room Technique
The Most Common Introduction Question at a Job Fair
How to Gain Instant Rapport in the Job Fair Interview
Making the Most of the Time Allotted
How to Gain Favor with Busy Job Fair Recruiters
How to Quickly Bypass Long Interview Lines
The Most Popular Jobs at Job Fairs
The Lasting Impression Technique
The Absolutely Critical Last Step of the Job
Attending Job Fairs at Other Colleges
The Job Fair No-show Technique

Chapter 12 -- Getting Inside Hiring Companies


Aiming for the Right Target
The Two-step Targeted Contact Process
How to Find Your Target Contact
The Mailing List Update Technique
More Ways to Find out Who Your Target Contact Is
How to Get past Fraulein Frieda, Guardian of the Gate
The 7:30/12:30/5:30 Rule Technique
The Everyone Loves to Hear Their Own Name Technique
The Ad Infinitum Call Waiting Technique
The Spelled Name Technique
The Importance of this Call Technique
The Unanswerable Question Technique
The Instant Best Friends Technique
The Better than Leaving a Message Technique
The Best Time to Call Technique
The Voicemail Messaging Technique
Three Strikes and You're out

Chapter 13 -- Getting the Interview


How to Make Yourself Irresistible
Selling the FUD Factor
What to Say to Get the Interview
The Direct Approach
The Indirect Approach
The Hybrid Approach
The Alternative Choice Technique
The Solution Suggestion Technique
The Fair Enough Technique
The Five Minutes and Counting Technique
The We All Have to Eat Technique
How to Handle the "Work Through Personnel" Stall
How to Handle the "Send Me Your Resume" Stall
The Fax Yourself Technique
The Trashproof Resume Technique
The Ground Zero Resume Technique
The I Only Love You Technique
The Company Logo Technique
The Limited Time Offer Technique
The Multiple Interviews Technique
Improving Your Out-of- state Search
Out-of-state Interviews

Chapter 14 -- Guerrilla Insider Techniques


The Other Alma Mater Technique
The Higher Calling Technique
The Upgrade Your Staff Technique
The Baby on the Doorstep Technique
The Picture Perfect Technique
The Time Is Money Technique
The Dreaming Technique
The Video Resume Technique
The Audio Resume Technique
The Phonemail Resume Technique
The Web Resume Technique
The Video Teleconferencing Interview Technique
The Marketing Flyer Technique
The Front Page News Technique
The Product Introduction Technique
The Product Advertising Technique
The New Delivery Technique
The Tombstone Technique
The Audit Certification Technique

Chapter 15 -- Competitive Interview Prep


The Most Important Aspect of Interviewing
The One Thing You must Do Before Your First Interview
The Insider Interview Prep Technique
Insider Company Information
Dressing for Interview Success
All Eyes Are on You
The Most Important Interview Nonverbals
Winning the Body Language Game
The Nonverbal Interview Technique
Being Sincerely Honest
The Show and Tell Technique
The Sneak Preview Technique
The Proof Positive Technique
Raspberry Fudge Swirl in a Plain Vanilla World
The Interview Psych Technique
Whom Would You Believe?
The Pygmalion Technique
The Visualization Technique

Chapter 16 -- Mastering the Interview


The Truth about Interviewing
The Personal Connection Technique
Ten Critical Success Factors Nearly Every Company Is Looking for
The Five Types of Interview Questions
The Behavioral Answering Technique
The Compelling Story Technique
The Pregnant Pause Technique
The Three Step Interview Process
The Personality Matching Technique
The Handshake Matching Technique
The Successful Vagabond Technique
How to Never Be Nervous Again
The Rowboat Technique
Ten Tough Interview Questions and Ten Great Answers
Fifty Standard Interview Questions
One Interview Question That Nearly Every College Student Fails
Don't Commit One of the Worst Interview Sins
The Parroting Technique
The Safety Valve Technique
The Reframing Technique
The Experience of a Lifetime Technique
The Articulation Factor
The Dirty Dog Theory
The Abraham Lincoln Technique
The Pride of Ownership Technique
The Competitive Posture Technique
The One Question to Ask Every Interviewer
Questions to Ask the Interviewer
The Money Response Technique
The Lockdown Technique
What to Do If You Are Asked an Illegal Question

Chapter 17 -- On- campus Interview Success


The Company's Interviewing Process
Know Your Competition
How to Choose the Very Best Companies to Interview on Campus
The Personal Investment Decision Technique
How to Beat the Lottery
The Best Bid Technique
The Efficient Market Technique
The Impassioned Plea Technique
Increasing Your Hit Rate with Invitational Interviews
Timing Is Everything
What to Bring to Your On-campus Interview
The Waiting Room Preparation Technique
The Anticipation Technique
The Bragging Point Technique
How to Immediately Impress an On-campus Recruiter
Ace Your On-campus Interview
Securing the Company- site Interview
The On-campus Final Impression Technique

Chapter 18 -- Phone Interview Success


Three Types of Telephone Interviews
Telephone Interview Preparation
The Phone Personality Matching Technique
The Open and Available Technique
The Stand at Attention Technique
The Vanity Technique

Chapter 19 -- Company-site Interview Success


The Sponsor Preparation Technique
Final Arrangements
The Voice Warmup Technique
The Lobby Waiting Technique
The Company-site Interview Process
Exams and Testing
Meal Interview Do's and Don'ts
Seven Things to Never Order at a Meal Interview
Smoking or Non?
The French Onion Soup Technique
Friends in High Places
Success Signals

Chapter 20 -- after the Interview


The Two Most Important Post-interview Activities
The Third-party Recommendation Technique
Generating Job Offers
Early Offers
The Price of Membership Theory
The Multiple Offer Technique
The Refused Offer Technique

Chapter 21 -- Successful Job Offer Negotiation

Are You Really Ready to Negotiate?
Outstanding Questions
Job Offer Negotiation
Evaluating the Total Package
Evaluating Your Benefits Package
Salary Comparison Calculator
Items You Can Negotiate
The Balance Sheet Decision Technique
The Unacceptable Offer Negotiation Technique
The Acceptable Offer Negotiation Technique
The Floor Mats Technique
Salary Negotiation
The Friendly Advice Technique
Relocation Expenses-- yours or Theirs?
Making Your Final Commitment
Counteroffers
Give Proper Notice
Don't Burn Those Bridges

Chapter 22 -- When the Offer Does Not Come


The Rejection Reversal Technique
The Isolation Technique
The Kamikaze Technique
The Second Place Technique
The Squeaky Wheel Technique

Chapter 23 -- Graduation and Still No Job?


The Retracing Technique
Step Number Two after Graduation
What to Do next
Your Job Search Schedule
The Puppy Dog Close Technique
The Freelancer Technique
The Work Down Under Technique
The Partially Employed Technique
The Temporarily Employed Technique
The Voluntarily Employed Technique
Masters of the University
Don't Quit!

Chapter 24 -- New Job Preparation


First Things First
Drug Testing and Other Possible Conditions of Employment
The Very Best Question to Ask Before You Start
The Announcement Letter Technique
New Job Proverbs

Search Index

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