If there is a specific company you have targeted, another technique you can use is to incorporate the company logo into your objective. You can usually get a copy of the logo from the company’s Web site. It takes a little creative effort to get it precise, but the effect can be very impressive.

While I was with IBM, we received a resume with the IBM logo emblazoned into the individual’s objective in imperial blue with the trademark horizontal stripes. Did we show it around the office? You bet! Did the person get the interview? Yes, he did. Did he get the job? Yes, he did.

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