How To Use The News To Your Advantage

You are probably already scanning the newspapers and industry trade publications for information on people in your industry (if you are not, you should be). So the next time you see someone's "name in lights" you may want to clip the article, make a copy for your own files, then send the original newsprint to the person with their name either circled or highlighted. Ironically, the higher up these executives are, the less likely they are to be aware of stories where their name appeared in print. Even if they are aware of the story, most will appreciate having an extra copy. And this is an excellent time to enclose one of your Networking Business Cards.

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