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Ask your network contacts the following question: "Who are the top five
companies that you recommend I contact?" Most people are able to give a
"Top Five" (or at least a "Top Three") list quite easily. After they give you the names, ask them if they
have any personal contacts at any of those
companies. Keep in mind that over time you
will begin to hear some of the same company
names (especially if they are well-known
industry leaders) being repeated. But keep
asking for the names of the personal contacts
at each--you can never have enough.
After they give you the contact names, selectively
consider (depending on your comfort level
with the contact) asking if they will contact
the company on your behalf. Sometimes your network contact can do some of
the work for you! When they make the referrals, be certain that you follow
through in a professional manner since they are putting their
personal/professional reputation on the line for you. Attaching their name with
your name puts a heavy responsibility on you to meet or exceed all
expectations.
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