The Ten Second Sound Bite Technique

In networking with others, you should always be prepared to present a short "sound bite" of information about who you are and what you are looking for. Even though Aunt Mabel has known you from birth, she probably does not have a clear idea of what type of work you are seeking after graduation.

Remember your career mission statement and resume objective? These two statements will form the basis of your ten second sound bite. It will be a compound "I have..." and "I'm looking for..." statement. Following are some examples:

"I have experience and a degree in accounting and I'm looking for a position in the public accounting field in the Chicago area."

"I have experience in Java programming and a degree in Computer Science. I'm looking for a position with a computer consulting firm."

"I have experience in newspaper reporting and a degree in Journalism. I'm looking for a position in the newspaper, magazine or book publishing field in Boston."

Keep it short and sweet. If more detail is required, your contact will ask. The intent of the ten second sound bite is to give them a tangible statement which they will be able to remember. Just as a politician is always seeking a memorable sound bite, you should also seek a sound bite that is specific and memorable.

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