The direct approach is generally preferred when you are targeting specific
companies and are not afraid to be direct in stating your goal of setting up an interview. It can be modified
in "intensity" mainly by the use of alternate "action" statements. You can use
either the trial close (you ask what their level of interest is) or the assumed
close (you don't even ask for the interview, you just ask what day would be
best). Following is a sample script:
Introduction - "Hello, Mr./Ms. _____, my name is _____. I'm
currently finishing up my final year at _____ and will be getting my
_____ degree in _____ in May (or August or December or whenever)."
Purpose - "The purpose of my call is to inquire about potential needs
you may have within your department for _____."
Note: this is an appropriate time to mention how you were put in touch
with the person in the first place; if you were referred, say so.
Summary - "My potential benefit to you as an employer is . . . "
Note: state your top two or three potential benefits. These can include
items from the Summary section of your resume and any personal
attributes you feel would benefit the employer. If you have done your
research properly, you should be able to customize your benefits
specifically for your target company and target contact.
Action - "I'm planning to be in your area the week of _____ and
currently have Tuesday or Wednesday open on my calendar. I'd
appreciate the opportunity to meet with you and further discuss how I
might serve you and your company. Is either Tuesday or Wednesday
open for you?"
If you want to provide an alternative choice as your close, your last
statement would be:
"Which day would be better for you, Tuesday or Wednesday?"
Remember, the key statement is the action statement. This is where you
lock down on setting up the interview. One recovery statement that can be used
if you get a "not interested" reply is:
"Are you aware of anyone else either within your company or at other
companies who might have a need for someone of my background and
abilities?"
Yes, it is a pressure release, but it can also be a cop-out. See some of the
other techniques in this section and the next for converting a "No" into a "Yes."
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