Instead of using your "standard" resume, take the time to create a resume
from scratch, designed specifically for the company you are interested in.
Most companies assume that your resume is static, so when they see one that
emphasizes the exact points that are important to them, they will be impressed.
An alternative form of this technique is to simply modify your objective to
target a specific company and their needs. For example, if you are attempting
to set up an interview with several companies in the insurance industry, you
may want to incorporate insurance industry wording into your objective. Or if
you have specific geographical areas targeted, you can modify your objective
to zero in on each one of these areas.
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