The Forum E-mail Technique

Another innovative way to reach those in your career focus group is to spend some time surfing the forum postings, making note of each posting and the underlying threads. Log the addresses of those who appear to be authorities in your career area. If you do not have an automated way to log the addresses, you may end up having to write them down by hand. Depending on the forum, you might find anywhere from 10 to over 100 addresses of major and minor authorities in your field. When your collection is of sufficient size, send an e-mail letter to this group similar to the above posting. Amazingly, this type of direct e-mail can often generate over 20% response or higher (while traditional snail mail techniques average 2 to 3% at best). You might only get a "Have you contacted _____ yet?" response, but it can be another lead on your way to your new job!

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