The reality of successful job search is straightforward and simple: to be successful, you need to sit on the other side of the desk. The simple key to success is to market your product (yourself) according to the needs of your intended market (potential employers in your field).

Yet very few graduates actually do this. Most job searches are conducted from a "here I am" and "this is what I want" perspective. However, the reality is that most employers do not really care about what you want until you are able to demonstrate that you can provide what they want. They care about what you can do for them. It is only after you have shown what you can do for them that they will begin to take note of what they can do for you in return.

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