Marketing Degree - Online and Campus Programs
- Promoting products or services
- Judging the level of public interest in a product or service through various testing methods
- Developing new products
- Identifying new audiences for existing products
- Implementing various marketing strategies and research methods
- Help ensure company profits and customer satisfaction
What to Know About Pursuing a Marketing CareerTo succeed in marketing, you should have strong creative and communication skills, and also possess core knowledge of statistics and finance. Marketing is a broad field, and the skills and strategies of marketing are often applied to careers in advertising and public relations. Marketing courses or a marketing-related degree can give you a well-rounded foundation. Entry-level positions often require a bachelor's degree; for some advanced positions a master's degree or higher is preferable. Marketers work in all kinds of specialty areas, from business marketing to television and online advertising. There is a field for every passion, be it sports marketing or product advertising. Some typical marketing job titles include:
- Marketing Manager
- Market and Survey Researcher
- Product Development Manager
- Market Research Manager
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