From my side of the desk, there are four distinct steps we go through in our entry level hiring process:
Marketing — getting our company name out on campus
Screening — initial review of a candidate’s qualifications against our basic criteria
Assessing — reviewing a candidate’s behaviors against our critical behavior profile
Selling — encouraging chosen candidates to choose our company over the competition
The first two steps take place on campus. The final two take place at our company-site interview. You want to make it to the fourth step—where you are being courted as the candidate we want to hire. But before you get to that stage, you will need to pass the first three steps. And the opening steps are typically right there on campus.
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